More importantly, it recently struck me how modern the scent and its spirit is.
The newest campaign by Tim Walker brings with it a sense of realism, with a simple yet effective capture of the brand. We see a captivating Natalie Portman positioned sensually on the heart of the brands Dior staircase, stairs in which have no finishing point, giving a sense of mystery as to where the stairs may lead.
We feel a sense of intimacy with her ruffled hair and dress covering her body opposed to her wearing it. It gives the impression something sexual has happened or is about to happen.
A bottle of Miss Dior is held to her breast one that has same bow as the advertisements holding connotations that it is a gift and something special is inside to be given. The positioning of the bottle to the breast gives a sense of sexuality showing either that the character has a relationship with the scent or that she is holding timeless luxury herself.
Adding to this allure is the powerful glance in the models eyes, it is as if she is looking into the eye of a lover and with a smokey eye make up effect, in contrast to the natural colours it gives a sense of danger and mystery One historical reference that could be associated with the advertisement is the work of French artist Edgar Degas.
Influenced heavily by the Ballet, he captured the depiction of movement with a master quality Figure. The colours used within the advertisement is typical of House of Dior, Figure. On the other hand the flesh colours could be linked with human skin, adding to the intimacy within advert.
In terms of the consumer when applying this theory the colours may make the product more desirable due to the typical connotations associated with the colours. Often when joining aspects such as dainty glass bottles, with couture embellished dresses and natural palettes, adverts it can become saccharine.
However I find it hard to dislike the advert. It is the layer of intimacy and feminine allure, in which I find saves it from the typical Cinderella story.
From the ruffled hair to the flash of skin I believe it gives the new Miss Dior a refined sense of sexual liberation. In conclusion it seems Dior has taken into considered a newer audience one where women are empowered, Miss Dior is no longer a girl who flirts and flounces, she is a women.
I think this advert works well for the brand keeping in touch with the heritage and recognizing a change in the Dior female consumer.
There are not any extravagant features of flower gardens and picture perfect models, just elegance. In this specific advert we see a typical layout where the product takes a central place whilst the model frames the image.
This technique of advertising is explored in Judith Williamsons Decoding of Adverting She refers to a Referent System whereby the consumer is invited to make a connection between the signified of Natalie Portman elegance and sophistication and the signified of the Miss Dior perfume.
This is a transfer of meaning from one system of signification with what the consumer is familiar with, to that of the product in which they are unfamiliar Williamsonp I think it is also important that Dior has used a strong female figure within its campaign.
By seeing Natalie Portman, who was voted one of the Top Ten actresses and what she signifies, the advertisement begins to appeal to the consumers Self Esteem. It implies that if the consumer buys the product they will be as strong, sensual and delicate as the celebrity herself as well as buying into the experience of the brand.
Tim Walker Photography no date Biography Available at: Essentials of visual communications. Laurence King English, B p.
H p 14, Marketing Fashion.Find great deals on eBay for miss cheri dior. Shop with confidence. Dior introduced a new and charming girl, Miss Dior Cherie. Face of the perfume is Riley Keough, Elvis Presley's oldest granddaughter, and the bottle resembles the one of Miss Dior of MISS DIOR (CHERIE) by Christian Dior EAU DE PARFUM SPRAY OZ % Authentic EAU DE PARFUM SPRAY OZ wild strawberry leaves, green tangerine, caramel pop .
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Comments about Miss Dior Cherie Perfume: I love soft scents that are not overpowering. I have allergies and this doesn't aggrevate them. It makes me feel like a woman. Miss Dior Cherie EDT is a happy fragrance, something that I spray on whenever I want to uplift myself; this fragrance is for you if you're all about happy or would want .